The content made available by Österreich Wein Marketing GmbH (“Austrian Wine”) on its website (photos, maps, illustrations, logos, brochures, advertising material, text, etc. “Works”) may only be downloaded and used by you in accordance with the following Licensing Terms. By accepting the Licensing Terms and downloading the Works you, hereinafter referred to as the “Licensee”, are granted a revocable, non-exclusive, restricted, non-transferable and non- sublicensable right to use the Works in the media and for the purposes listed in the following paragraph (“Right to Use the Works”). The Licensee is prohibited from otherwise using or exploiting the Works and/or forwarding the Works to third parties. In particular, the Licensee is not entitled to edit the Works and/or have the Works edited by third parties.
The Works may be exclusively used (i) by the following target groups (ii) for the purpose of reporting in conjunction with or advertising Austrian Wine and (iii) for the stated reasons/in the listed media within the scope of the Right to Use the Works for the respective target groups:
Press: Print and online media for editorial use in daily newspapers, specialist magazines, weekly magazines, monthly magazines, periodicals (not books), television and radio, social media
Austrian wineries: for winery brochures, websites, social media
Educators: Lectures, seminars, presentations, training on the subject of “Wine from Austria”, social media
On-trade: Menus, websites, social media
Wine retailers: Product catalogues (printed and digital), websites, social media
The Works may also be used for exclusively private purposes.
For the purpose of clarity: None of the target groups are permitted to use the Works (i) to print items of any type whatsoever (such as promotional gifts, merchandising products, souvenirs), (ii) in films, (iii) on posters, or (iv) for book projects.
If an intended manner of use is not covered by the Licensing Terms (in particular printing items, for use in films, on posters or for book projects), you may request that Austrian Wine grant an express, written Right to Use the Works for a specific manner of use. These rights are granted at the sole discretion of Austrian Wine and may be made contingent on further terms and conditions.
The Licensee is also aware of the aims and values of Austrian Wine (cf. https://www.austrianwine.com/awmb-partners/austrian-wine-marketing-board). The user is prohibited from using the Works in such a way, for such purposes or using such media that are designed to impair the aims and values of Austrian Wine, in particular advertising and promoting positive images of Austrian Wine, or the good reputation of Austrian Wine. The Licensee is, in particular, prohibited from using the Works to advertise countries that produce wine other than Austria, to advertise anti-democratic or sexual content, in conjunction with discrimination, racism, violence, hate, pornography, defamation or in other immoral or illegal ways, or in conjunction with political parties/content or NGOs.
The Licensee is obligated to state the source and copyright holder of the Works with every use of the Works. The following copyright notice is to be used for the Works in a manner clearly recognisable for third parties: “ÖWM/[name of the copyright holder]” or “Austrian Wine/[name of the copyright holder]” (also see the citation directly under the respective Work).
The Licensee is obligated to clarify any ambiguities regarding whether a particular use is permitted and/or the correct citation with Austrian Wine before use/publication.
The Licensee shall indemnify and hold Austrian Wine harmless from all third-party claims (in particular from copyright holders) resulting from an infringement of these Licensing Terms. In the event that these Licensing Terms are infringed by the Licensee, the Right to Use the Works is also automatically revoked without any further action required from Austrian Wine.