All eyes are on Vienna! The bi-annual trade fair VieVinum has developed into the most important platform for presenting Austrian wine to the world. For more than 450 winegrowers from all of the nation’s winegrowing regions, the magnificent chambers of Vienna’s Hofburg Palace offer a cosmopolitan (and at the same time familiar) framework for networking with trade partners, restaurateurs & wine experts. Specialist lectures – as well as numerous side events featuring winegrowers & regions – are sure to make a visit to the fair an extraordinary experience.
VieVinum postponed to 2021
No other topic has the world in suspense as much as the coronavirus. In order to protect the health of both exhibitors and attendees, as well as hindering the spread of the coronavirus COVID-19, several international trade fairs including ProWein in Düsseldorf and Vinexpo Hong Kong have been postponed. Now Austria´s biggest wine fair is affected as well: MAC Hoffmann (fair organizer) recently announced that VieVinum will be postponed until 2021.
Austria´s biggest wine fair traditionally takes place every second year and is already an established event for many international guests and more than 500 Austrian winemakers. VieVinum was scheduled to take place between 6th and 8th of June 2020, but because of the current situation regarding the coronavirus, the decision was made to postpone the fair until 2021. This announcement was made by MAC Hoffmann today (Thursday, March 19th 2020). Details regarding possible dates for the next VieVinum are being discussed at the moment and will be announced as soon as possible.
The Austrian Wine Marketing Board (AWMB) supports this decision because it clarifies the situation for the Austrian wine business, even though this is a significant blow for the Austrian winemakers. “VieVinum is a very important event for us and a core part of our strategy. We are pleased though that the situation for 2020 has been clarified. Now we will concentrate on how we can support the sales of our Austrian wineries at home and in our important export markets in this new and challenging environment”, says Chris Yorke, managing director of AWMB.
AWMB Supporting Programme
from 4 June
A visit to VieVinum also means getting to know winegrowing regions, grape varieties, and the corresponding winegrowers’ philosophies in greater depth. The rich & varied supporting programme with its first-class guided tastings is ideal for this, as are the side events featuring various winegrower groups & branding communities.
Austrian Wine Lounge
Hours of operation: 5–8 June 2020
Location: Foyer of the National Library, Camineum: Josefsplatz entrance, 1010 Vienna or via the Hofburg Palace (VIP corridor on the right next to the Grand Staircase)
Exclusively for guests of the AWMB
The AWMB team will receive their guests in the Austrian Wine Lounge for individual meetings, and assistance at the service desk with any questions or concerns. A work area with WiFi, PCs & printers is available, as well as a cozy lounge with a book nook, inviting visitors to linger & relax. Here, guests will be able to choose & receive their own custom AWMB t-shirt.
Austrian Wine Restaurant
Hours of operation: 06–08 June 2020
Location: Foyer of the National Library, Sala Terrena: Josefsplatz entrance, 1010 Vienna or via the Hofburg Palace (VIP corridor on the right next to the Grand Staircase)
Exclusively for guests of the AWMB
AWMB guests can spend their lunch break in the exclusive Austrian Wine restaurant and fortify themselves at the buffet – Austrian delicacies included! The team from Motto Catering will be providing the bounteous culinary spread.
Date: 04 June 2020, 19.00
Venue: Buschenschank Fuhrgassl-Huber, Neustift am Walde 66, 1190 Vienna
Exclusively for guests of the AWMB, advance registration requested
A convivial Heurigen evening with Austrian wines awaits the AWMB’s international guests on arrival day in this classic Vienna wine tavern, one of the loveliest places to spend sunny days & pleasant evenings. The event will take place rain or shine.
Flight Tasting Grüner Veltliner & Riesling
Date: 05 June 2020
Venue: Aula der Wissenschaften, Wollzeile 27a, 1010 Vienna
Exclusively for guests of the AWMB, advance registration required
The set tasting in flights on the day before VieVinum has established itself as a fixed point on the calendar. Over 100 wines from the current vintages – Grüner Veltliner & Riesling – will be served to guests in flights of six.
Additional Supporting Programme
A wealth of specialist lectures & guided tastings at VieVinum will offer visitors the opportunity to acquire in-depth knowledge.
Winegrower Groups & Regions
During VieVinum, exhibitor events not only offer many opportunities to deepen one’s specific wine knowledge, but also provide visitors with a chance to hear the stories and get to known the personalities behind the wines,
More information soon.