Austria will also be present, when more than 6,600 exhibitors from all over the world gather at Europe's most important trade fair for wines and spirits, ProWein in Düsseldorf from March 19th to 21st 2023. Around 300 Austrian winemakers will present their best wines over three days in order to sustain existing customer contacts and acquire new distributors.
Highlights
- Expected exhibitors: over 6,600
- Austrian winegrowers: around 300
- Spacious seminar area with daily masterclasses
- Themed tastings for an insight into exciting areas of the wine world in Austria
- Cosy atmosphere
Excellent – Fresh – Exciting
Even though Austria generates only 1% of the world's wine production, Austrian wine has clearly positioned itself worldwide through value-added-oriented niche marketing.
What makes Austria special as a wine country? "The Art of Wine. Down to Earth.” Austria is presenting itself with this catchphrase at ProWein 2023, referring on the one hand to the quality of its top wines, which have won awards worldwide, and on the other hand to the naturalness, even nonchalance, with which the winegrowers approach their customers. The small structures in the wine country of Austria have advantages over the industrial wine industry: the wines are characterized by quality and authenticity due to careful manual work and personal customer contacts still count. Environmentally conscious family businesses convince with excellent wines with a fair price-performance ratio, great tradition goes well together with the impetus of the young wild ones. An exciting trade fair appearance can be expected.
Masterclasses
On the seminar area of Austrian Wine, 12 exciting masterclasses will take place around Austria's wine diversity.
You will find more information about our programme and registration here from the beginning of February 2023.
Themed tastings
After a long Corona break, the popular themed tastings will once again find their place at the ProWein stand of Austrian Wine. This continuously open tasting bar with a changing program provides additional incentives for the international trade audience to establish business contacts with the around 350 Austrian winegrowers that are present.
Organiser:Austrian Wine
Contact: Ms. Katja Pronegg and Ms. Christina Marie Lachner
Email:markets@austrianwine.com
Phone:+43 (1) 5039267-60
Target Audience: expert audience
Registration:Yes
