The Austrian Wine Marketing Board organises lot of presentations and fairs in- and outside of Austria. Information events like the Marketing Day or the annual Wine Blessing are organised by the AWMB as well.




Wine summit

Event calender

AWMB Events

Classic “Austrian Tastings” and commented tastings for sommeliers, retailers and journalists, that take up current topics of the Austrian wine world, are held in the most important export markets. Presence is also shown in distant markets such as North America and Asia.

Find all past events here

©AWMB/ Anna Stöcher

A Close Look at Düsseldorf/Köln/Bonn
15 April 2021

12 Austrian winemakers pay the Düsseldorf, Cologne und Bonn restaurant and culinary scene a virtual market visit.
Read more


Tasting Set with red wines and a computer
© AWMB/Anna Stöcher

A Close Look at Deutschschweiz
13-14 April 2021

“A Close Look at Deutschschweiz” is the next edition of this successful format. Wineries will have to opportunity to virtually visit the restaurant and culinary scene of German-speaking Switzerland.
Read more


Rosé wine is being poured in a glas
© AWMB / Blickwerk Fotografie

A Close Look at California
26 & 28 April 2021

The “A Close Look at” series goes into the next round. Destination state: California. For the first time with a focus on retail.
Read more

© AWMB/Anna Stöcher

Austrian Tasting Poland – The Stay-at-home Edition
27 April 2021

After a 2,5-years-break the Austrian Tasting returns to Poland. This time in a hybrid setting.
Read more


Pictured are two people enjoying Austrian Wine.
© AWMB/Christopher Gunson

London Wine Fair
17-19 May 2021

At the first digital London Wine Fair, the Austrian winemakers can present their top wines online and network with the expert audience.
Read more


© AWMB/Herbert Lehmann

Star Wine List of the year
goes global with Austrian Wine

The wine list competition Star Wine List has already been a great success in the Nordic countries in the past. Now the search for the “Star Wine List of the Year” is being held worldwide.
Read more


©AWMB / Sascha Radke

It’s Austrian Wine Time UK/US

Calling all champions of Austrian wine! This special retail promotion will be available for Austrian wine retailers in the US and UK. 
Read more


This image shows a woman during a wine tasting
©AWMB / Martin Grabmayer

Austrian Tasting Ontario – The Stay-at-home Edition
08 June 2021

Austrian Wine is organising an online tasting by winemaker portfolio for Ontario’s wine scene.
Read more


©AWMB/Christopher Gunson

Warsaw Wine Experience
Autumn 2021

The Warsaw Wine Experience offers the perfect platform in Poland for Austrian winemakers. 
Read more​​​​​​​


Here you can see guests tasting wines at an Austrian Tasting
© AWMB/Nicole Heiling

Austrian Tasting Zürich
30-31 August 2021

The Austrian Tasting is coming to Zurich again! Over 100 wineries and a supporting programme await the guests.
Read more


ProWine China
© AWMB / Tibor Rauch

Prowine China Shanghai
09-11 November 2021

As a part of the ProWine China, Austrian winemakers present their top wines to the Chinese market. 
Read more


Past events

© AWMB / José Farinha

Austrian Tasting UK - The Stay-at-home Edition
12 April 2021

The United Kingdom was the first location to welcome the new invented Austrian Tasting - The Stay-at-home Edition. 170 attendees had the chance to explore Austrian wines at the hybrid annual tasting.
Read more


Wine Tasting
© AWMB / Ekaterina Malakhova

A close look at Rotterdam
30 March 2021

The online event A Close Look at Rotterdam gave Austrian winemakers the possibility to dip into the Netherlands gastronomy scenario. 
Read more


© AWMB / Blickwerk Fotografie

Crisp & Fresh. Taste Austrian Organic Wines Online
23 March 2021

The online round table CRISP & FRESH offered Austrian organic wines an international stage. Rewatch thewebinar with four international wine experts from the Netherlands, UK, Sweden and Poland.
Read more


© AWMB/Manuel Zauner

A close look at Sweden - Online
22 March 2021

The "A close look at - Online" stopped in Sweden. 12 winemakers met 12 sommeliers.
Read more


© AWMB / Anna Stöcher

A close look at Munich
9 March 2021

The online event "A close look at Munich" gives Austrian winemakers the possibility to dip into the gastronomy scenario of Munich. 
Read more


© AWMB / Anna Stöcher

A close look at Hamburg
23 February 2021

The "A close look at - Online" stops in Hamburg. 12 winemakers meet 12 sommeliers.
Read more


© AWMB / Karin Rechenberg

Austrian Wine Masterclass Sydney
9 February 2021

In cooperation with the Syndey Foreign Trade Center, Austrian wine was brought closer to trade professionals in Australia at the 'Austrian Wine Masterclass Sydney'.
Read more


© AWMB/Manuel Zauner

Virtual Press Trip
03/04 February 2021

Austrian Wine presents the very first virtual press trip 
Read more


A close look at Denmark Online
11 January 2021

Austrian winemakers kicked off an exciting event year with an online tasting in Denmark.
Read more


Find all past events of 2020 here.



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