The year of Austrian wine is characterized by many national and international activities that are offered and organized by Austrian wine with regional partners.

The focus is on major projects such as VieVinum or the Wine Summit, as well as on participationg in international wine fairs such as ProWein and Vinexpo, which are implemented in cooperation with partner organizations.



Event calendar

Austrian Wine Events

Classic “Austrian Tastings” and commented tastings for sommeliers, retailers and journalists, that take up current topics of the Austrian wine world, are held in the most important export markets. Presence is also shown in distant markets such as North America and Asia.

Find all past events here

Past events

©Austrian Wine/Sascha Radke

November 2021

Moscow and St. Petersburg are turning to Austrian Wine capitals this November. More than 200 restaurants, bars and retailers invite wine lovers from Russia with special promotions and activities to enjoy Austrian Wine.

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© Austrian Wine/Herbert Lehmann

Star Wine List of the year
goes global with Austrian Wine

The wine list competition Star Wine List has already been a great success in the Nordic countries in the past. Now the search for the “Star Wine List of the Year” is being held worldwide.

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© Austrian Wine / Blickwerk Fotografie

Go for Austrian Wine
September - November

In order to celebrate the re-opening of the gastronomy in the US, Austrian Wine organised a specialized gastronomy promotion.

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ProWine China

© Austrian Wine / Peggy Liu

Prowine China Shanghai
09-11 November 2021

As a part of the ProWine China, Austrian winemakers presented their top wines to the Chinese market. 

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© Austrian Wine / Bernhard Schramm

A close look at Frankfurt / Wiesbaden Online
8 November 2021

A Close Look at Frankfurt/ Wiesbaden continued the successful event format in Germany. Winemakers had the opportunity to virtually visit the German restaurant and culinary scene.

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© AWM / Chris Krebs

Austrian Tasting Japan
1 November 2021

In cooperation with Advantage Austria Tokyo and AdWein Austria, Austrian Wine organized an Austrian Tasting in Japan. This gave both, wineries present on the market and wineries seeking for representation, the opportunity to present their wines to Japanese wine professionals such as sommeliers, press and trade representatives. 

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© Austrian Wine/ Ekaterina Malakhova

Austrian Flight Tasting New York City - The Winemaker's Edition
27 October 2021

Austrian Wine presented itself to the trade audience in New York City with a unique Austrian flight tasting. Wineries had the opportunity to present their portfolio.

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Here you can see guests tasting wines at an Austrian Tasting

© Austrian Wine/Nicole Heiling

Austrian Tasting Switzerland
30-31 August (Zurich) & 12 October (Online) 2021

The Austrian Tasting Switzerland in Zurich was a great success. Around 100 winemakers presented a wide range of Austrian wines to the guests.

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© Austrian Wine/Christopher Gunson

Warsaw Wine Experience
26 & 27 September

The Warsaw Wine Experience offered the perfect platform in Poland for Austrian winemakers. 

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© Austrian wine / Anna Stoecher

Hongkong Masterclasses
17 September 2021

Austrian Wine organized together with the Debra Meiburg Wine School three masterclasses with different topics to improve the market presence.

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© Austrian Wine / Sascha Radke

It’s Austrian Wine Time UK/US

Calling all champions of Austrian wine! This special retail promotion was available for Austrian wine retailers in the US and UK. 

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© Austrian Wine / Dominique Schütz

Private Tasting Sweden
15 -18 June 2021

In exclusive atmosphere Stockholm's wine experts had the chance to discover the diversity of Austrian Wine. 

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This image shows a woman during a wine tasting

© Austrian Wine / Martin Grabmayer

Austrian Tasting Ontario – The Stay-at-home Edition
08 June 2021

Austrian Wine organised an online tasting by winemaker portfolio for Ontario’s wine scene.

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Pictured are two people enjoying Austrian Wine.

© Austrian Wine/Christopher Gunson

London Wine Fair
17-19 May 2021

At the first digital London Wine Fair, Austrian winemakers presented their top wines online and were able to network with the expert audience.

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Rosé wine is being poured in a glas

© Austrian Wine / Blickwerk Fotografie

A Close Look at California
26 & 28 April 2021

The first A Close Look at edition with focus on retail was a great success. Austrian winemakers had the opportunity to present their wines to retailers in California. 

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© Austrian Wine/Anna Stöcher

Austrian Tasting Poland – The Stay-at-home Edition
27 April 2021

After a 2,5-years-break the Austrian Tasting returned to Poland. This time in an online setting.

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© Austrian Wine/ Anna Stöcher

A Close Look at Düsseldorf/Köln/Bonn
15 April 2021

12 Austrian winemakers paid the Düsseldorf, Cologne und Bonn restaurant and culinary scene a virtual market visit.

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Tasting Set with red wines and a computer

© Austrian Wine/Anna Stöcher

A Close Look at Deutschschweiz
19 - 20 April 2021

With “A Close Look at Deutschschweiz” wineries had the opportunity to virtually visit the restaurant and culinary scene of German-speaking Switzerland.

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© Austrian Wine / José Farinha

Austrian Tasting UK - The Stay-at-home Edition
12 April 2021

The United Kingdom was the first location to welcome the new invented Austrian Tasting - The Stay-at-home Edition. 170 attendees had the chance to explore Austrian wines at the hybrid annual tasting.

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Wine Tasting

© Austrian Wine / Ekaterina Malakhova

A close look at Rotterdam
30 March 2021

The online event A Close Look at Rotterdam gave Austrian winemakers the possibility to dip into the Netherlands gastronomy scenario. 

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© Austrian Wine / Blickwerk Fotografie

Crisp & Fresh. Taste Austrian Organic Wines Online
23 March 2021

The online round table Crisp & Fresh offered Austrian organic wines an international stage. Rewatch the webinar with four international wine experts from the Netherlands, UK, Sweden and Poland.

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© Austrian Wine/Manuel Zauner

A close look at Sweden - Online
22 March 2021

The “A close look at - Online” stopped in Sweden. 12 winemakers met 12 sommeliers.

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© Austrian Wine / Anna Stöcher

A close look at Munich
9 March 2021

The online event “A close look at Munich” gave Austrian winemakers the possibility to dip into the gastronomy scenario of Munich. 

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© Austrian Wine / Anna Stöcher

A close look at Hamburg
23 February 2021

The “A close look at - Online” stops in Hamburg. 12 winemakers met 12 sommeliers.

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© Austrian Wine / Karin Rechenberg

Austrian Wine Masterclass Sydney
9 February 2021

In cooperation with the Syndey Foreign Trade Center, Austrian wine was brought closer to trade professionals in Australia at the “Austrian Wine Masterclass Sydney”.

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© Austrian Wine/Manuel Zauner

Virtual Press Trip
03/04 February 2021

Austrian Wine presented the very first virtual press trip.

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A close look at Denmark - Online
11 January 2021

Austrian winemakers kicked off an exciting event year with an online tasting in Denmark.

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events 2020



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